Many millennials are showing interest in high-end homes, but their property wish lists may look different than those of typical wealthy house hunters. This article by Jeff Lottmann explores how this home searching trends are shaping up.
Our takeaway that is a trend across groups—Green features. Millennials care about preserving the environment—and saving money in the process. Sixty-nine percent of REALTORS® say they’ve found value in promoting energy efficient features in listings, according to the National Association of REALTORS® 2019 Sustainability Report. That can go a long way toward engaging younger buyers, who have shown pronounced interest in green living. Features to promote include solar panels, indoor air purification systems, geothermal energy systems, and tankless water heaters. Because these items are usually hidden behind walls or other barriers, you must make sure not to overlook them during a home tour. Highlight any green property assets in your marketing materials, and be sure to do the same thing in the house itself. Print flyers or cards outlining green features and position them where potential home buyers will see them, such as on a central table or mounted on walls. Don’t forget to point out and educate prospective buyers on the tax benefits and the reeturn on investment of these features.
Both Kristin Graziano and Aaron Bils of the Kristin Graziano Group are GREEN Certified so if you are looking for a home that meets criteria and qualifies for the seal, reach out to us at (480) 229-6569.